Is the Internet Taking the Place of Agents? PIA Research Says No

Is the Internet rising up in the small commercial marketplace—taking the place of agents? No.

What is actually true is that small business owners strongly prefer independent insurance agents as they make choices in today’s online world. But at the same time agents need to be more engaged online—using the Internet to demonstrate and reinforce the value they provide.

These are among the findings of recent research by The PIA Partnership, PIA’s national agency-company council. Read all about “Small Business Insurance & The Internet—The Voice of the Commercial Lines Customer” in this in-depth article in Rough Notes magazine.