PIA EVP & CEO Mike Becker Op-ed in Insurance Journal

PIA National Executive Vice President & CEO Mike Becker discusses the need to determine what customers want, then deliver it, in an op-ed in Insurance Journal. He discusses the research findings regarding the current buying preferences of our customers, compiled by The PIA Partnership. He also talks about an industry meeting PIA held to discuss the inability of a consumer to bind a policy on an independent agent’s website.

“The customer is always right. This is such a simple concept, but it often gets lost. Only by listening to your customers can you find out what they want. If we listen and then deliver accordingly, we will thrive. Our customers win, too – and so do our carriers,” said Becker.