Millennials Value Face-to-Face Meetings

Born roughly between 1980-2000, Millennials are often portrayed as preferring texting to talking and online to real life. The truth is that they prize face-to-face meetings as much as previous generations. That's one of the conclusions of a report by the Meetings Mean Business Coalition (MMBC) and Skift, an industry intelligence and marketing platform in travel.

The report says there is a significant body of research supporting the importance that Millennials place on face-to-face meetings and goes on to cite examples. The report asserts that the top motivating factors to attend meetings and conventions revolve around considerations regarding destination, people, content and the overall meeting experience. One primary takeaway shows that Millennials desire to attend live meetings and events even more than older generations. Download the report here.