Erie Ad Takes Humorous Swipe at Direct Writers

An insurance company’s new campaign takes a crack at the increasing number of funny insurance commercials. Erie Insurance has been running ads that take aim at the Geico gecko, the Aflac duck, Flo, the Progressive spokeswoman, and Allstate’s mayhem guy. The company’s newest ad says, “It’s nice to have a good laugh now and then. But really...shouldn’t billions of dollars in humorous insurance ads be put to better use? We think so. For seriously good insurance, take a look at Erie Insurance.” The ad promises: “We give you great insurance.” A guy in a Groucho Marx getup drives the point home.

Erie Insurance Group is a member of The PIA Partnership.

Here’s Erie ad: http://www.seriouslygoodinsurance.com/landing.cfm