PIA Partners with National Underwriter on Agent Survey

National Underwriter Property & Casualty, in partnership with PIA National and Flaspöhler, part of NMG Consulting, will conduct the 2017 National Underwriter/PIA Independent Agent Survey, a project whose findings will provide deep, revealing insight into the challenges, needs, and demographics of independent property & casualty insurance agents across the U.S.

The survey, which launches this week, will be hosted online by renowned intelligence firm Flasphler Research, with which National Underwriter has enjoyed a decade-long editorial relationship. The questionnaire, crafted by NU, PIA and Flaspöhler, will be distributed to NU’s proprietary lists of agents and brokers nationwide as well as by PIA to PIA’s national membership.

The results of this project will be shared in print and online as a data-rich cover feature of charts, graphs and editorial analysis in National Underwriter's February print edition, as well as on PropertyCasualty360.com.

“A survey of this size and scope has never before been attempted, and the findings and insight gained from this project will be a benefit to the industry,” said Shawn Moynihan, National Underwriter's Editor-in-Chief. “Our alliance with PIA in this effort will help us all gain broader perspective on the needs of the people who sell P&C products every day, and will help inform our editorial coverage going forward as we continue to serve them.”

“PIA is pleased to partner with the National Underwriter and Flaspöhler in this groundbreaking survey, which will provide our industry with the most comprehensive and accurate picture of what professional independent insurance agents need to best serve their P&C clients,” said PIA National Executive Vice President & CEO Mike Becker. “Independent agents have achieved an unparalleled track record of success as the preferred distribution system for P&C products. This survey will help them stay on top.”