The PIA Partnership Research Creates Industry Buzz

In the week since the release of research results compiled by The PIA Partnership, the findings are getting noticed in the industry. The National Underwriter/PC360 did an article on how small business owners strongly prefer independent insurance agents, but that agents must take steps to continue to demonstrate their value and also be more engaged online.

Carrier Management, a publication targeted to P/C insurance executives, also reported on the PIA Partnership research results. "Research findings determined that agents offered great value to small business clients, who sought relationships with those who understood their business, offered quick service responses, personal attention and could reassure them that they were making the right insurance decisions," the publication said. Insurance Business America also covered the news.

For more detailed research results, see the project website at www.voiceoftheclcustomer.com/.

Agents Win: Groundbreaking Research by The PIA Partnership (PIA 08/13/15)