Industry News

According to a recent study from Valassis, 37% of consumers are more excited to receive their mail each day than before the pandemic. Is your agency marketing taking advantage of this unexpected trend?

Using the PIA DMV: PIA’s Direct Marketing Vault, you can capitalize on the resurgence of direct mail while also reaching those same prospects online through our direct mail and digital advertising services, available exclusively to PIA members. And now, through the PIA Member Reimbursement Program, PIA members can get $250 back when launching a PIA DMV marketing campaign.

Easy as 1-2-3! Through the PIA DMV, PIA members access a marketing portal through which they can select the types of people they would like to market to. They can then customize postcard designs PIA has created for members or create their own postcard designs. These designs can then be extended to digital advertising as well. Our program partner, One Brand, then prints and mails the postcards and places your agency’s digital advertising for you. All you need to do is handle the incoming leads.

To learn more about the PIA Direct Marketing Vault and start creating your agency’s next marketing campaign, please visit: https://pianet.com/PIADMV

To learn how you can receive $250 back when launching a PIA DMV marketing campaign, please visit the PIA Member Reimbursement Program at: https://pianet.com/agentsupport

Thank you! The reimbursement program described above is made available to PIA members through generous donations from the following PIA Partnership carriers: National General Insurance, Progressive Insurance, State Auto Insurance Companies and West Bend Mutual Insurance Company. PIA thanks these companies for their support of professional insurance agents.