Industry News
Savino: Put These ?Sacred Cows? Out to Pasture
PIA National Vice President/Treasurer Keith Savino thinks there are several agency technology “sacred cows” that would best be made into burgers. In an article in PC360, Savino asserts that small to midsized agencies could — if they embraced new tools — compete toe-to-toe with the larger players in their markets. He says that process involves putting five sacred cows out to pasture once and for all. Read Keith Savino’s article here.
PIA National Vice President/Treasurer Keith Savino thinks there are several agency technology “sacred cows” that would best be made into burgers. In an article in PC360, Savino asserts that small to midsized agencies could — if they embraced new tools — compete toe-to-toe with the larger players in their markets. He says that process involves putting five sacred cows out to pasture once and for all. Read Keith Savino’s article here.
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