Industry News
PIA?s Gary Blackwell on the Resilience of Agents
Despite all the hype about how online sales may “disrupt” the independent agent’s hold on the small commercial market, it just isn’t happening, points out PIA National President Gary Blackwell in an op-ed in the December issue of the National Underwriter [“Resilience in a Digital Age”].
“Survey after survey continues to show that the owners of small and midsize businesses want to work with their insurance agents, much to the ongoing frustration of various direct writers,” Blackwell says. “Clearly, the best strategy for carriers is to continue to support their agency force in providing their customers with what buyers want.”
Despite all the hype about how online sales may “disrupt” the independent agent’s hold on the small commercial market, it just isn’t happening, points out PIA National President Gary Blackwell in an op-ed in the December issue of the National Underwriter [“Resilience in a Digital Age”].
“Survey after survey continues to show that the owners of small and midsize businesses want to work with their insurance agents, much to the ongoing frustration of various direct writers,” Blackwell says. “Clearly, the best strategy for carriers is to continue to support their agency force in providing their customers with what buyers want.”
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